What's your story?
What?
Those who tell the best stories rule the world goes the saying. There's little doubt that a good story helps raise money, get media coverage, win a pitch, sell a product and recruit staff.
​
In the last 20 years, our understanding of what makes a good story and effective communication has vastly improved. Yet few business master this new paradigm.
​
We help businesses, brands and individuals identify and shape their story and turn it into results.
​
Why?
All the science shows it: our brains are programmed for stories. Their primary purpose is to convey information for our survival. That’s why stories about wolves, evil folk and today cyber-crime are so popular.
​
Stories also foster relationships in groups. A story about a national hero connects us to a country, dinner table tales unite a family or friends. And come night, storytelling continues in the form of dreams !
​
How's this useful for business? A good story connects us to the storyteller – it creates a relationship with that person. Good story-telling brands are more attractive, to both customers and staff. Result: better brand stand-out, often higher sales prices, more loyal staff - all triggered by a good story.
When?
If your pitch isn't working hard enough or if you have a big presentation coming up.
​
if you're unsure about your message - internal or external or you feel that your content in advertising, social media or PR could be more effective.
​
How?
Our services range from spot training e.g. to prepare for an investor pitch to a series of workshops to identify your core story and how it can come to life.
​
With you, we'll work through a series of Danzers, frameworks designed to focus attention on what what matters, removing noise.
​
Outcome: a clear story and communication plan with supporting briefs for your team and agencies.
​
Who?
Business leaders, Marketing and Communication teams, all Heads and customer-facing functions like Sales and Customer Success can benefit.
​