What's your story?
What?
Those who tell the best stories rule the world goes the saying. There's little doubt that a good story helps raise money, get media coverage, win a pitch, sell a product and recruit staff.
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In the last 20 years, our understanding of what makes a good story and effective communication has vastly improved. Yet few business master this new paradigm.
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We help businesses, brands and individuals identify and shape their story and turn it into results.
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Why?
All the science shows it: our brains are programmed for stories. Their primary purpose is to convey information for our survival. That’s why stories about wolves, evil folk and today cyber-crime are so popular.
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How's this useful for business? A good story connects us to the storyteller – it creates a relationship with that person. Good story-telling brands are more attractive, to both customers and staff. Result: better brand stand-out, often higher sales prices, more loyal staff - all triggered by a good story.
When?
If you feel that your pitch - to staff, investors, customers or the media - isn't working hard enough.
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How?
Our services range from spot training e.g. to prepare for an investor pitch to a series of workshops to identify your core story and how it can come to life.
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Together, we'll work through a series of Danzers, frameworks designed to focus attention on what what matters, removing noise.
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Outcome: a clear story and communication plan with supporting briefs for your team and agencies.
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Who?
Business leaders, Marketing and Communication teams, HR, all Heads and customer-facing functions like Sales and Customer Success can benefit.
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