What's the story?
All the science shows it, our brains are programmed for stories. They are our preferred way of taking in information. So those who tell the best stories rule the world…
Because a good story connects us to the storyteller in a strong and unique way. For good story-telling brands, this means better stand-out and higher prices. For good story-telling companies, a more committed workforce.
How effective is your story? Is it driving sales and building your team's motivation?
... And more.