Less is more

Simpler organisations are more effective. And simpler brands are more successful.

That's why big corporates copy smaller startups - they get things done quicker. And why simpler brands are up to 2 x more likely to be repurchased and people are willing to pay more for simpler experiences.

So much so that the top 10 simplest brands enjoyed a 830% stock growth over 9 years – think Netflix, Aldi and Lidl, Spotify and Uniqlo  Striking.


If something feels complicated to you, imagine how potential buyers feel. Simplification of your offer, brand or processes is one the most powerful tools you can deploy.


What do you want to simplify?

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