Many companies now have stage gate, tech and sometimes consumer enabled approaches to innovation. Yet still many innovations fail. Our insight? It’s often the so-called ‘soft factors’ that make the hard difference. And there are 3.
The story: Innovation is about the future and being relevant 3, 5 or 10 years from now. And stories are the bridge to that future. In fact, it’s striking how innovation successes often make great stories too.
Stories about changing the world by visionaries like Elon Musk or Steve Jobs. Or of incredible perspiration and dedication like James Dyson’s 5000+ tries to create the bagless vacuum cleaner.
... And more.